BeerPic – an easy-to-use, fun app for iPhone. The app utilizes the latest image recognition, augmented reality and data analysis software to arm users with the information that they need to find the “right” beer for them. Users scan beer labels to immediately access an array of useful info, including RateBeer’s expert rating, user ratings, color and bitterness, and can compare the selection to other beer brands that they are more familiar with. In just a few clicks, customers staring at a store shelf packed with beer can quickly decipher which beers they want to buy. It’s like having a beer connoisseur friend in one’s pocket all the time.
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